Hip & Happy
Boutique Designs
By providing women with quality, unique and comfortable clothing solutions and the support to embrace who they are, we work to encourage confidence in all women.
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Elegant women's clothing for every occasion
We specialise in unique, handmade clothing, made for women by women.
Who we are...
Welcome to Hip & Happy, where fashion meets joy! We are a vibrant South African brand founded by a passionate mother-daughter duo in 2020. Our journey began with a simple yet powerful mission: to create comfortable, feminine clothing that celebrates every woman’s unique shape and style.
At Hip & Happy, we believe that fashion should be inclusive, joyful, and empowering. Our designs are crafted to fit all body types and suit any occasion, making you feel confident and beautiful wherever you go.
We are proud to have expanded our reach beyond South Africa, with new branches in Namibia and British Columbia, Canada. Despite our growth, we remain committed to our core values of quality and uniqueness. Each piece in our collection is a limited-edition treasure, handmade with love in our home studio in Johannesburg. Our commitment to ethical craftsmanship ensures that every item we produce is of the highest quality and designed to bring a smile to your face.
Join us in our journey to spread happiness and embrace individuality through fashion. We are Hip & Happy, and we are here to make you feel fabulous!
Where to Find Us
Hip & Happy products are available online, via special order and at the following markets:
– Busstop 7 Open Air Market
– Hazelfood Market
– Pretoria Boeremark
You can also purchase at a variety of Festivals and Popup Markets throughout the year.
New in store...
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Yellow Base Sunflower Green Tone Hoodie
R590,00 Select options This product has multiple variants. The options may be chosen on the product page -
Pink Base Pink Tone Hoodie
R590,00 Select options This product has multiple variants. The options may be chosen on the product page -
Beige Base Natural Tone Crew Neck
R590,00 Select options This product has multiple variants. The options may be chosen on the product page -
Grey Base Green Tone Hoodie
R590,00 Select options This product has multiple variants. The options may be chosen on the product page